Lime Brokerage Announces the Rebranding of its Broker-Dealer

Lime Brokerage LLC will now operate under the new name of Lightspeed Financial Services Group LLC.

New York, NY – September 1, 2020 – Lime Brokerage LLC, an industry leader in providing equity, option, and futures brokerage services for active and professional traders has announced today that the company will begin operating under a new name and will be known as Lightspeed Financial Services Group LLC effective immediately. This rebranding strategy reflects both the evolution of the company as well as its vision for the future. The company’s ownership and staff have not changed. 

CEO, Farid Naib stated “This rebrand of our brokerage firm was done to better reflect our long history of being the home to professional traders. Our value proposition of speed, service, and support will continue to hallmark our success.”

For more information about the name change or to learn more about Lightspeed Financial Services Group LLC please visit

About Lightspeed 

Lightspeed is the home of professional traders, a provider of equities, options, and futures brokerage services for active and professional traders. Headquartered in New York City and with offices in Chicago our hallmarks of service, stability and technological know-how are recognized by traders across the United States. Lightspeed’s combination of highly customizable, real-time ultra-low-latency solutions with world-class, expert service helps us keep traders at the top of their game, regardless of market conditions. 

You may also be interested in

About us

Lightspeed is a provider of active and professional equities, options, and futures traders.

Learn more about us

Why Lightspeed?

We deliver the critical components for you to make more from your time, plan, and investments.

Learn why traders choose Lightspeed

Management team

We hire a team of diverse, passionate people and foster a culture that empowers people to do their best work.

Learn more about our team

Contact us

Press Inquiries

If you are a news professional with a question about Lightspeed, please submit your request using the form below.

Stay up-to-date

Get the latest news and promos

© 2024 Lightspeed Financial Services Group, LLC. All rights reserved.

Equities, equities options, and commodity futures products and services are offered by Lightspeed Financial Services Group LLC (Member FINRA, NFA and SIPC). Lightspeed Financial Services Group LLC’s SIPC coverage is available only for securities, and for cash held in connection with the purchase or sale of securities, in equities and equities options accounts. You may check the background of Lightspeed Financial Services Group LLC on FINRA’s BrokerCheck.

Options trading entails significant risk and is not appropriate for all investors. Certain complex options strategies carry additional risk. Before trading options, please read Characteristics and Risks of Standardized Options

ETFs are subject to market fluctuation and the risks of their underlying investments. ETFs are subject to management fees and other expenses.