A put writer who has no desire to own the underlying stock, and no earmarked resources for settling should the shares be assigned, is undertaking a highly risky strategy.
An uncovered put strategy expects the put to expire worthless, allowing the writer to keep the premium received at the outset. With a lot of luck, the strategy might work, but an unexpected outcome could be catastrophic. Considering the limited income potential and enormous downside risk, this strategy is not suitable for most investors. There are no guarantees against assignment, short of closing out the put. As for that solution, it might be difficult and costly just when the investor would most want to exit: when the stock moves sharply downward.
How can a short put writer reign in the risk of this investment? First, the investor could set aside the financial resources to take ownership of the stock at any time if assigned. Second, the investor could select a strike price more cautiously; not on grounds of maximizing premium income. Obviously, the higher the strike price, the greater the premium, but the higher the risk of assignment, too.
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